Gerold has been in charge of the digital transition of Austrian-based publishing company Russmedia since 2011. With an emphasis on local news and a mobile service strategy he has led the regional news portal VOL.AT (Vorarlberg Online) into the Top 5 Austrian news websites, even though Vorarlberg is Austria’s second smallest province. He was previously deputy editor-in-chief of Russmedia’s newspaper VN where he was responsible for local reporting and the hyperlocal digital portals. From 1996 to 2003, Gerold worked in Munich as a tech journalist, TV producer and editor-in-chief of the business radio station F.A.Z., SAT.1 Bavaria/TV.München and the crossmedia production company AME. He has successfully completed the Media Executive Leadership Program at Northwestern University/Kellogg Business School. Gerold is also board member of the Global Editors Network.