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Friday, June 21 • 1:30pm - 2:15pm
Masterclass 4: Outbrain - Using Data to Engage Your Audience On the Fly

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Today, it’s an almost gargantuan task for editors to build and maintain loyal relationships with their audience, given the disruption of social, the availability of alternatives, and the speed with which news cycles come and go. This session will focus upon how editors are using real time data to turn these factors in their favor to attract, engage and retain audiences with tactics that are true to their editorial mission.

Speakers
avatar for Pedro Doria

Pedro Doria

Executive Editor, Digital Platforms, O Globo
Pedro was born in Rio de Janeiro. He is the executive-editor responsible for Digital Platforms at O Globo, one of the country's leading quality papers. Doria's been working with digital journalism for almost two decades and has worked in Brazil's largest newsrooms. He was a Knight Fellow at Stanford University and is the author of five books.
avatar for Dennis Mortensen

Dennis Mortensen

Founder & GM, Visual Revenue, an Outbrain company
Dennis is a pioneer and expert in the analytics, optimization and online media space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. Dennis is obsessed with the marriage between News Media and Analytics and this passion triggered the formation of Visual Revenue. He’s an accredited Associate Web Analytics Instructor at the University of British... Read More →
avatar for Shazna Nessa

Shazna Nessa

2013-2014 Knight Stanford fellow & Former Deputy managing editor at Associated Press
For the past five years Shazna Nessa worked at Associated Press in New York, pioneering AP’s interactive, social media, mobile and data journalism presence. As deputy managing editor, she created and led an award-winning global department that created interactive news content, including the development of two data journalism tools funded by the Knight Foundation’s news innovation grants. She also designed and currently teaches the... Read More →


Friday June 21, 2013 1:30pm - 2:15pm
Salon Cheret (level +2)

Attendees (2)